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Industrial design
Product definition, form, user experience and design language.
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INDUSTRIAL DESIGN · ENGINEERING · PRODUCT DEVELOPMENT
From first idea to finished product.
NNC-LAB is an independent product-development studio based in Shanghai—combining clear Scandinavian design thinking, more than two decades of hands-on experience in China, and collaboration with project teams worldwide.
NNC-LAB / KARMA ESSENCE2022
HIGHEST RECOGNITIONWinner — iF Design Award 2022Karma Essence
INTELLECTUAL PROPERTY30+ patentsInvention, utility-model and design patents
STUDIOShanghai-based, globally connectedWorking in China with project teams worldwide
WHAT WE DO
One partner across the hard middle.
From the point where a concept needs to become technically credible—to the point where production needs to become commercially reliable.
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Mechanical engineering
Mechanisms, structures, materials, tolerances and production intent.
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Prototyping
Fast physical learning through mockups, 3D prints and working rigs.
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Manufacturing development
Supplier alignment, DFM, costing and resolution of production obstacles.
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Testing + validation
Performance checks, failure analysis and iterative refinement.
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Commercialization
The final push from approved design to a product ready to ship.
SELECTED WORK
Proof, not promises.
Karma Essence is a modern height-adjustable office table with thoughtful features and a matching family of accessories—designed as one complete workplace.
01 / KARMA ESSENCEHEIGHT-ADJUSTABLE WORKSTATION
02 / PRODUCT ECOSYSTEMREAL PRODUCT PHOTOGRAPHY
03 / CABLE MANAGEMENTRELEASE · LOWER · ACCESSHOW WE WORK
From obstacle to production.
- 01
Define
Clarify the real obstacle, user needs, constraints and commercial target.
- 02
Design
Shape the product language, architecture, mechanisms and key interactions together.
- 03
Prove
Prototype uncertain elements early and learn through physical testing.
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Industrialize
Resolve materials, tolerances, suppliers, tooling, cost and production risk.
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Launch
Close the final details and support production until the product ships reliably.
THE STUDIO
JACOB GOETTLERSHANGHAI
Senior design thinking. Hands-on execution.
NNC-LAB is Jacob Goettler's small, independent design and development studio in Shanghai. After more than 20 years living and working in China, Jacob connects international design intent with the realities of engineering, suppliers, factories and commercialization. Projects are developed from Shanghai in collaboration with clients, specialists and teams around the world.
EXPERIENCE20+ years in ChinaDesign development close to manufacturing
WORKING MODELFounder-led, globally connectedSpecialist collaborators added when needed
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